In a paper written by Russell, Ito, Richmond, and Tuters, the following question is pondered: “Do bloggers, with their editorial independence, collaborative structure and merit-based popularity more effectively inform the public?” (Russell et al., 67). Ironically enough, this blog post will aim to answer this question; however, it will argue that blogs are, in fact, not a more effective information source than the media. In doing so, this blog will use example of blogs and other sources to illustrate the point.
Firstly, information does not only include news, this first example will deal with the issue of fashion information. One of the most popular blogs of this kind, is “thestylerookie.com.”. At first glance, this blog is purely an amalgamation of pictures of every style of fashion imaginable. It all seems quite unorganised, and the texts which are written appear to be extremely self-centred, as what is usually being discussed are the daily routines and thoughts of the bloggers herself (Gevinson, 2011). An example of the kinds of posts which this blog presents is; “In these last weeks before summer I’ve been trying to soak up the back to school vibes before Chicago settles on some legitimate summer heat and it becomes too unbearable for vibes of any kind, other than like, ‘sweaty vibes,’ or ‘what-does-one-wear-to-watch-Seinfeld-all-day vibes'” (Gevinson, 2011). Posts such as this is the basis of what people will find when scrolling down the blog’s pages. This blog, although popular, strengthens the argument that these sources of media are, in fact, not the most effective sources of information for the public. In fact, this particular blog is a perfect example of Geert Lovink’s idea, that blogs are merely a way in which bloggers manage the self, which has been dealt with in previous blog posts (Lovink, 28).
Now this blog will compare the aforementioned example with a more mainstream source of information. Gentlemen’s Quarterly, or GQ for short, is one of the most renowned men’s magazines, which deals mostly with fashion trends, discussions, and the public personalities who men are interested in reading about. This type of media is the complete opposite to the first example, in that, it is a private institution which doesn’t collaborate with the greater community on its issues, and it’s a for-profit organisation. This blog would argue that GQ, as a magazine and website, informs the public much more effectively than blogs such as “thestylerookie.com”. These sort of organisations not only give advice and insight, they also utilise current pop-culture personalities in order to remain relevant and interesting. For example, one of their recent articles have been on man’s style in weddings, and what men should be wearing to such occasions. The model they used for the different styles was Darren Criss, a male actor (Feng, 2011). This example shows how they effectively are able to inform the public, because the use of a personality such as Criss draws in readers’ attention, and once that has occurred, they are able to let them know about the fashion side of the article.
This blog has aimed to argue that blogs ar, in fact, not more effective in presenting messages to the greater public. This was done through the use of examples such as thestylerookie.com, and GQ, respectively.
References
Adrienne Russell, Mizuki Ito, Todd Richmond and Marc Tuters, ‘Culture: Media Convergence and Networked Culture’, in Kazys Varnelis (ed.) Networked Publics, Cambridge, MA: MIT Press, 2008, pp. 43-76.
Geert Lovink, ‘Blogging, The Nihilist Impulse’, in Zero Comments: Blogging and Critical Internet Culture, London: Routledge, pp. 1-38.
Tavi Gevinson, Style Rookie, thestylerookie.com, Date Published: 21 May 2011, Date Accessed: 25 May 2011 <www.thestylerookie.com>
Kai Z Feng, The GQ Wedding Primer Starring Darren Criss, GQ.com, Date Published: May 2011, Date Accessed: 25 May 2011 <http://www.gq.com/style/wear-it-now/201106/darren-criss-summer-wedding-style-men#slide=2>